TwitterPosted by JJ Wed, February 08, 2012 23:44:11
If you want to make the most of the World Wide Web with your social media account then you've got to stop thinking 3 W's and start thinking 5. That's right I'm talking WWWWW.
Does it work?
Thinking WWWWW definitely does work. On a twitter account I set up for a company recently we used my WWWWW technique to see if we could get their unknown Twitter account over 1000 followers within a month and then keep them for 3 months, whilst building and getting good engagement (so no, I'm not talking about one of these spam twitter follow procedures, as they don't stay!).
Did it work - well we didn't do it in one month, we did it in just over 2 weeks. Here's how:
The 5 Ws is all about maximising your post so you get the absolute most out of it. If you are a company you must treat every social media post with the same importance you would treat a new web page on your internet or a press release. The fact is, it has the chance to be seen by more people, and won't have a journalist proof reading it and adapting it. Too many companies I have dealt with just post the first thing that comes into their head, and effectively their post does nothing.
For my explanation of the 5Ws I'm going to use a Twitter post (a tweet) as that is one of the most complicated ways of using the 5Ws as you have the obvious character limitation
Where - The first W is where. Think about where this tweet is going, what kind of person will be interested in it - what tone should you be taking. Should it be friendly, formal, business-like, flirty, challenging. What is likely to get the biggest impact with your followers. When you are thinking about the Where you should also consider the time of your tweet. If you're tweeting about a student event, then there's probably not much point doing it at 8 in the morning, when most of your followers are asleep. If you are tweeting to people who are likely to be at work, remember Twitter's busiest times are between 8 and 9 am (the commute to work/school) 12-1:30pm (lunch time) and 5-7pm, (the commute back from work/school) so those are the times most general tweets will be noticed as that's when most people are catching up with Twitter!
What - This may be a slightly obvious thing to say, but think about what you're saying too. By this I don't mean give it a good few minutes of thought before posting. Work out what you want to say. Put all your objectives down and then narrow it down until you have your most prominent, punchiest, effective message.
Who - This is the most effective part of Power Tweeting, and the thing that will get you the biggest results. Who do you want to @mention in your tweet (effectively tag). These are known as key influencers, people who have lots of followers, that could potentially retweet your post to the millions. Is a high profile figure supporting your campaign? Has a journalist been talking about what you're talking about? Are you supporting an MPs move in Parliament? Think about who they Key influencers are that relate to your tweet. Then look them up and decide which ones tweet (and especially re-tweet) the most, then whittle it down to which, out of those, have the most followers and mention they're name. I would advise having a maximum of 2 per tweet (remember you can always re-phrase it later in the day and tweet with other @names). If you don't know if someone is on Twitter, either search for them through Twitter or simple google 'their name' followed by 'twitter'.
Which - Which Trending word would best suit your tweet (this is the second most effective way of getting your tweet out to the masses). If you are tweeting about a hot topic, or even if you're not. Do a quick twitter search using some key words or themes to find out what people are saying about it. See if a Hashtag (#) is being used and see what the most popular one is. Make sure you use it in your tweet to join the conversation (very quickly - a # goes before a key word and links it to a feed of everyone who has #'d that word). Sometimes you may be surprised that your subject is being talked about. If you are, then it's likely these people are using the hashtag specifically to see what others are saying - there's your niche market! A lot of big events will have a set hashtag for the event - look up the event twitter account and see what they are using.
Want - Lastly you need to think about what you want from your tweet. Do you want people to reply? Do you want conversations/responses/comments? Do you want retweets? Whatever you want make sure you allow for it. If you want comments, responses, etc make sure you leave room at the end of your tweet for people to retweet your post with their comment. That way your tweet is never lost. @replies are good, but unless the reply is amazing, most people wont check to see what the person is replying to (your tweet!). Whatever the want is, make sure you ellude to it (be provocative if you have to be) and allow for that want to happen.
So that's it, that is the secret behind power tweeting so you make the most of every post you make. This is the exact method we used for every single post for this company and we gained over 1000 followers in just over two weeks and kept them. What's more we gained even more followers, and the more followers you get, the more you get recommended by Twitter, the more retweets you get, so the more people will see your account and then in turn follow you!
It's all about the WWWWW
If you found this post interesting - why not follow me on Twitter for more updates: @bennett_jon
FacebookPosted by JJ Wed, January 25, 2012 00:00:57
This is a very brief post about the new Facebook Timelines and a quick way of maximising the exposure your company's page can get on them.
For most people, there timelines will really come in to play from January of this year. Sure, they'll have their photos and posts from previous years all documented out for them, but will they follow Facebooks dream of going back to every significant moment in their life and adding it? A few Facebook geeks may do, but most probably won't.
However, this doesn't mean they can't. If you look at the new set up of Facebook, to fully complete your profile you need to put schooling dates in, sport achievements, work achievements, life achievements, etc and add a date to them. This means they can go on your timeline at the right place.
It also gives you the option to add in your own achievement.
Now, if I was a forward thinking company (like I'm sure you are...hint hint), I'd be adding a small Facebook widget or competition that allows people to post about your product at previous times in their timeline.
For example, if you are a beer company you could quite simply add a widget saying when was the first time you legally drank our beer? Then it's posted on their timeline. If widgets are beyond you, why not just provide them with an image, like your logo through the ages (maybe something they can super-impose themselves on) and then just ask them to add it to their timeline at the point they started drinking your beer.
Gotta love competitions for engagement
You could even set up a competition for people to post about their first experience with your product and then screen print it and send it in to you - the most inventive wins!
Ie, if you are a clothing company - where was the craziest place you wore our hat and why?
This can be most beneficial for charities. Why not get people to go back over their timelines and post any time they have done something for you. Did they run the marathon for you? If so, give them a marathon medal logo with your brand on it to put with the post. Have they attended an event for you?
It could be as simple as when they started supporting you and why or even every time they've donated and why.
Get involved to get them involved
Design logos for them for each achievement and ask them to post.
Soon people's timelines are full of actions that involves your organisation. It helps build awareness, it brings people back to your page, it increases your visability in Facebook and google searches, and it will appear in news feeds attracting others to your page
So fresh, it's hot!
I normally like to litter my blog posts with photos or screen shots of examples. But I've done a pretty extensive google search of this already (and I'm thorough with Google), but it doesn't appear like anyone is doing this yet.
Could you be the first? Get on it - but don't forget me when it makes a huge success - a simple tweet about me or link to my page is a sufficient way of saying thank you for letting me make you stand out ahead of your competition!
FacebookPosted by JJ Tue, January 24, 2012 23:20:33
The new Facebook layout is great for getting your content on more and more profiles. And I'm not talking about the dreaded, and unwarrantably controversial timeline!
I'm talking about the massive contraversy that had everyone saying they would leave Facebook about three months ago (forgotten already? So have they!).
I'm talking about the 'Top Stories' function.
This is a very basic, yet effective concept. Basically, and although Facebook won't give away the official algorithm, it's easy to work out how it's done.
On your Facebook News Feed, instead of getting constant updates from friends (most of which are pointless, annoying and inconsequential), Facebook decided to hold your top stories at the top, so you don't miss out on the important things your friends do on Facebook (and eventually leave).
So what deems a Top Story? Well my guess is (and like I say, know one knows the algorithm) that it is deemed by the amount of people who click on the video or photo to look at it, read the article (if that's what you've posted) or simply like, comment on or share it.
Have a look at your top stories - most of them are likely to have at least one person who has liked it on them. Also, chances are that the person who has liked it or commented on it is a close friend, whose profile you visit more regularly than others (or the original post came from someone in this category). Another part of the algorithm - but lets not get too technical!
So how does this help your business?
The answer to this is simple. If you want your business' posts to feature on as many peoples news feeds as possible, you want to get people to like or comment on your posts. This means they will go to the top of news feeds (in the Top Stories section) and therefore are more likely to be seen by others, who in turn will also engage in your post.
That of course will only work with existing followers - your post wont appear on a news feed of someone who doesn't follow you, unless one of your followers has shared it. I'll get on to sharing a bit further down.
The other advantage of encouraging people to like or comment on your post is that when someone does this, now it will appear as an activity on their wall and briefly on everyone's news feed (an activity is never likely to make it as a Top Story).
One company who is very clever at getting people to like or comment on their Facebook posts is Yahoo! Goals:
Yahoo! Goals asks very simply for you to like a post if you agree with it. This way it captures both audiences, if you agree you like it, if you don't you normally comment.
While Yahoo! Goals can engage with their followers easily as they havea toic people like to talk about on Facebook anyway, some companies may not find it as easy. This is when competitions help:
This is getting people to like their facebook page. Again, this kind of like will come up on someones profile
So what about sharing?
Well this is obviously the best way of getting content on news feeds and profiles, and the best way of gaining new followers. But what is the best way of getting content shared?
I would always say follow the SAS:
Short - keep it brief, according to a Study by Buddy Media, posts with 80 characters or less in length receive 27% higher engagement rates. Thanks to Mari Smith.com for that information.
Action - Have a call to action. Why is it important people share your post? Will they win something, will it make a difference, or simply is it funny?
Simple - Don't make it too complicated, your post is short, it's asking to be shared. Does it need anything else? If they're interested, they'll read it.
To get you started, here's a few strong posts that have either got a lot of shares or a lot f likes and comments. They all follow the SAS rule:
TwitterPosted by JJ Mon, January 23, 2012 19:45:03
When setting up a social media account, most companies can't wait to get online and start posting about the wonderful things they are doing. What a lot of people don't realise is that a Retweet can be as important, if not more so, than any tweet you send out.
So how much thought do you give before you hit those two square Retweet arrows?
Why is what you Retweet so important?
Retweeting is a way of endorsement, it's away of saying that your message is shared by others, it's a way of getting people to notice your account again and mostly it's a way to get your account Retweeted itself!
Number one rule to Retweeting
Do not Retweet everything you see that interests you. Think carefully about the kind of Retweet you want. The reason for this is explained at the bottom of this blog. But first, here are the different types of Retweeting:
An endorsement Retweet
This is when you Retweet somebody has said something good about your twitter account, your company, your campaign or even just good old you!
It is good to highlight these to your twitter followers, but don't fall into the easy trap of Retweeting every positive thing you see, otherwise your Retweets and twitter wall will fall into a twittidentity crisis, full of other peoples tweets but none of your own!
The reason a Retweet stands out is because someone who follows you will see an account on their feed that they don't follow and wonder how it got there. This leads them to read the tweet.
Here, the Twitter user isn't following Zane Lowe, but is following Radio 1 who has re-tweeted him. It stands out because the twitter user will know who Zane Lowe is being a Radio 1 listener
While it's good to get this recognition, think carefully about who you Retweet and who you just want to engage with. If they are a well known celebrity, figure or company then it is worth hitting the Retweet button. This means their tweet under their own twitter identity will appear on your wall and your followers feeds.
The reason you only want to choose top endorsers to Retweet is that if you directly Retweet like this too often followers get annoyed by constantly having other accounts on their feed, plus you lose your identity as your content can get lost in a field of Retweets. So use your endorsements lightly and maximise the power and effect they have on your followers.
(NB - a way to respond to all endorsements without cluttering up your followers feeds is just to reply to the endorsement thanking them. Hit reply so you start the tweet with the @name of the account that has endorsed you, that way only people who follow your account and their account will see it on their wall).
A Retweet that gets your account known
Twitter is all about getting engaged in a conversation and spreading your word across the twitosphere to lots of people who haven't heard of you before!
Here's a really easy way to do that by using two simple letters: R and T
If you see something that interests you on twitter and it follows the kind of message you want to portray or you think will interest your followers, rather than hitting the re-tweet button you can own the tweet! If you just hit Retweet then the original person who tweeted it will feature on your wall. If your followers find it interesting and decide to Retweet it (which, as they are following you, they are likely to) then the original tweeter will appear on their account and get all the exposure.
If you simply 'quote the tweet' word for word instead by putting RT (showing it's a Retweet) at the front of it then the @name of the account that originally tweeted it will still appear on the tweet. Now if any of your followers see it, like it and decide to Retweet it, it's your account that appears on their feed!
A good example of Retweeting an interesting tweet but still owning it yourself. If anyone following @mjdicker likes this and Retweets it, it's @mjdicker's account that will appear on their wall, not @mashable's
On most phone apps you can do this by pressing 'Quote Tweet' when you hit the Retweet button. If you are using Twitter on a computer you will need to copy and paste the tweet. Make sure you put RT at the front and the @name of the account that originally tweeted it - there's nothing worse than trying to make someone else's tweet appear as you're own - if found out it dis-credits your account to your followers.
A Retweet with your authority stamped on it
Two really simple ways to get your point on a tweet, engage in a conversation or stamp your view on it is to quote a tweet with your answer on the same tweet (if there's space) or to modify someone else's tweet so it reflects your own view. If you are doing the latter, simply add the letters MT (Modified Tweet) to the front of it, edit and Retweet it as in the same way as the RT system (mentioned above).
Retweet publicity stunt
The best form of advertising is word of mouth. If someone has used one of your products or viewed something you have put online that they agree with and have tweeted about it with a link to that particular thing, then if you're yet to tweet about it, why not re-tweet what they have written and use that as your publicity. It's promoting your post, item or whatever with an endorsement and review all in one!
Here @RemConway has simply Retweeted @Beatbullying promoting his video, better than him tweeting about it!
Of course, the pr savvy amongst us may even stage this, or set a competition for people to tweet about the product....but I didn't say that!
And finally....remember the number one rule
Do not Retweet everything you see that interests you. Think carefully about the kind of Retweet you want.
Hopefully now you know why and what to do instead
But incase you don't....
On @Beatbullying's wall can you see any tweets from them? Doesn't this lose their identity a bit?