Posted by JJ Wed, February 08, 2012 23:44:11
Does it work?
Thinking WWWWW definitely does work. On a twitter account I set up for a company recently we used my WWWWW technique to see if we could get their unknown Twitter account over 1000 followers within a month and then keep them for 3 months, whilst building and getting good engagement (so no, I'm not talking about one of these spam twitter follow procedures, as they don't stay!).
Did it work - well we didn't do it in one month, we did it in just over 2 weeks. Here's how:
The 5 Ws is all about maximising your post so you get the absolute most out of it. If you are a company you must treat every social media post with the same importance you would treat a new web page on your internet or a press release. The fact is, it has the chance to be seen by more people, and won't have a journalist proof reading it and adapting it. Too many companies I have dealt with just post the first thing that comes into their head, and effectively their post does nothing.
For my explanation of the 5Ws I'm going to use a Twitter post (a tweet) as that is one of the most complicated ways of using the 5Ws as you have the obvious character limitation
Where - The first W is where. Think about where this tweet is going, what kind of person will be interested in it - what tone should you be taking. Should it be friendly, formal, business-like, flirty, challenging. What is likely to get the biggest impact with your followers. When you are thinking about the Where you should also consider the time of your tweet. If you're tweeting about a student event, then there's probably not much point doing it at 8 in the morning, when most of your followers are asleep. If you are tweeting to people who are likely to be at work, remember Twitter's busiest times are between 8 and 9 am (the commute to work/school) 12-1:30pm (lunch time) and 5-7pm, (the commute back from work/school) so those are the times most general tweets will be noticed as that's when most people are catching up with Twitter!
What - This may be a slightly obvious thing to say, but think about what you're saying too. By this I don't mean give it a good few minutes of thought before posting. Work out what you want to say. Put all your objectives down and then narrow it down until you have your most prominent, punchiest, effective message.
Who - This is the most effective part of Power Tweeting, and the thing that will get you the biggest results. Who do you want to @mention in your tweet (effectively tag). These are known as key influencers, people who have lots of followers, that could potentially retweet your post to the millions. Is a high profile figure supporting your campaign? Has a journalist been talking about what you're talking about? Are you supporting an MPs move in Parliament? Think about who they Key influencers are that relate to your tweet. Then look them up and decide which ones tweet (and especially re-tweet) the most, then whittle it down to which, out of those, have the most followers and mention they're name. I would advise having a maximum of 2 per tweet (remember you can always re-phrase it later in the day and tweet with other @names). If you don't know if someone is on Twitter, either search for them through Twitter or simple google 'their name' followed by 'twitter'.
Which - Which Trending word would best suit your tweet (this is the second most effective way of getting your tweet out to the masses). If you are tweeting about a hot topic, or even if you're not. Do a quick twitter search using some key words or themes to find out what people are saying about it. See if a Hashtag (#) is being used and see what the most popular one is. Make sure you use it in your tweet to join the conversation (very quickly - a # goes before a key word and links it to a feed of everyone who has #'d that word). Sometimes you may be surprised that your subject is being talked about. If you are, then it's likely these people are using the hashtag specifically to see what others are saying - there's your niche market! A lot of big events will have a set hashtag for the event - look up the event twitter account and see what they are using.
Want - Lastly you need to think about what you want from your tweet. Do you want people to reply? Do you want conversations/responses/comments? Do you want retweets? Whatever you want make sure you allow for it. If you want comments, responses, etc make sure you leave room at the end of your tweet for people to retweet your post with their comment. That way your tweet is never lost. @replies are good, but unless the reply is amazing, most people wont check to see what the person is replying to (your tweet!). Whatever the want is, make sure you ellude to it (be provocative if you have to be) and allow for that want to happen.
So that's it, that is the secret behind power tweeting so you make the most of every post you make. This is the exact method we used for every single post for this company and we gained over 1000 followers in just over two weeks and kept them. What's more we gained even more followers, and the more followers you get, the more you get recommended by Twitter, the more retweets you get, so the more people will see your account and then in turn follow you!
It's all about the WWWWW
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