This is a very brief post about the new Facebook Timelines and a quick way of maximising the exposure your company's page can get on them.
For most people, there timelines will really come in to play from January of this year. Sure, they'll have their photos and posts from previous years all documented out for them, but will they follow Facebooks dream of going back to every significant moment in their life and adding it? A few Facebook geeks may do, but most probably won't.
However, this doesn't mean they can't. If you look at the new set up of Facebook, to fully complete your profile you need to put schooling dates in, sport achievements, work achievements, life achievements, etc and add a date to them. This means they can go on your timeline at the right place.
It also gives you the option to add in your own achievement.
Now, if I was a forward thinking company (like I'm sure you are...hint hint), I'd be adding a small Facebook widget or competition that allows people to post about your product at previous times in their timeline.
For example, if you are a beer company you could quite simply add a widget saying when was the first time you legally drank our beer? Then it's posted on their timeline. If widgets are beyond you, why not just provide them with an image, like your logo through the ages (maybe something they can super-impose themselves on) and then just ask them to add it to their timeline at the point they started drinking your beer.
Gotta love competitions for engagement
You could even set up a competition for people to post about their first experience with your product and then screen print it and send it in to you - the most inventive wins!
Ie, if you are a clothing company - where was the craziest place you wore our hat and why?
This can be most beneficial for charities. Why not get people to go back over their timelines and post any time they have done something for you. Did they run the marathon for you? If so, give them a marathon medal logo with your brand on it to put with the post. Have they attended an event for you?
It could be as simple as when they started supporting you and why or even every time they've donated and why.
Get involved to get them involved
Design logos for them for each achievement and ask them to post.
Soon people's timelines are full of actions that involves your organisation. It helps build awareness, it brings people back to your page, it increases your visability in Facebook and google searches, and it will appear in news feeds attracting others to your page
So fresh, it's hot!
I normally like to litter my blog posts with photos or screen shots of examples. But I've done a pretty extensive google search of this already (and I'm thorough with Google), but it doesn't appear like anyone is doing this yet.
Could you be the first? Get on it - but don't forget me when it makes a huge success - a simple tweet about me or link to my page is a sufficient way of saying thank you for letting me make you stand out ahead of your competition!